The Site
I met Anne W. while I was the Blogger Coordinator at TravelingMom.com, but our re-introduction was by chance. I accidentally sent out invites to a service that I did not actually endorse to everyone in my contact book. She replied to make sure the email was legit and after I explained the mistake, we began talking about my services. She was currently planning a re-branding of sorts in which she expanded her current business.
The Request
She brought with her a clear vision:
“I want my website to showcase me as a “Ben Stein” among professional women. That is, someone who has diverse talents – communicator, business strategist, writer, speaker – and does them all extraordinarily well, but, most importantly, is a pleasure to work with, personally and professionally.” – Anne
Anne wanted a cleaner site that focused on putting her brand (herself) at its center. She wanted a site that better conveyed her message and provided a more organized and convenient way to update the information on it, as necessary. Additionally, she wanted someone who would answer her questions and guide her through this transition as she does her clients: with attention, communication, and respect.
